This Privacy Policy explains how BEFIT AI LTD collects, uses, and protects your personal data when you use our coaching and AI-based health services.

What Data Do We Collect?

We collect information from you when you:

• Register on our website
• Place an order
• Fill out a form or input personal data (e.g., height, weight, fitness goals)

You may be asked to provide your name, email address, phone number, and relevant health-related inputs for coaching customization. You can also browse our site anonymously.

How Do We Use Your Information?

The data we collect may be used in the following ways:

• To personalize your coaching experience — AI uses your input to generate tailored training or meal plans.
• To improve our website and services — We use your feedback to enhance functionality.
• To provide customer support — Your information helps us respond to service inquiries.
• To process transactions — Data is only used to fulfill the services you have purchased.
• To send updates — We may use your email to share order updates, tips, and relevant service news.

How Do We Protect Your Data?

We implement a variety of security measures to maintain the safety of your personal data, including encrypted storage, access control, and secure processing environments.

Do We Use Cookies?

Yes. Cookies help us:

• Recognize returning users
• Understand site usage
• Improve overall user experience

We may use trusted third-party analytics tools, but they are not allowed to use your data for anything beyond helping us optimize performance.

Do We Share Your Data?

We do not sell, trade, or share your personal information with external parties, except:

• Trusted service providers (e.g., payment processors, hosting platforms)
• When legally required or to protect rights and safety

Non-personal visitor information may be used for research or marketing purposes.

GDPR Compliance

BEFIT AI LTD is fully committed to GDPR compliance and protecting your personal data.

Legal Basis: We process your data only when necessary to fulfill a contract, comply with legal duties, or with your consent.
Data Minimization: We collect only the data needed for service delivery.
Your Rights: You have the right to access, correct, erase, or restrict your data. Contact us at info@be-fit.ai to exercise your rights.
Security: We employ physical and digital safeguards to protect your information.
International Transfers: If your data is transferred outside the EEA, it will be protected under GDPR-compliant mechanisms.

Data Retention and Deletion

• End of Service: Your data will be securely deleted or returned upon service cancellation, unless legal retention is required.
• Secure Deletion: When applicable, we ensure your data is permanently and irreversibly removed.

Your Consent

By using our website and services, you consent to this Privacy Policy and to the processing of your data as described.

Policy Changes

Any updates to our Privacy Policy will be posted on this page. We encourage you to review it periodically.

Last updated: July 10th, 2025

Contact Us

If you have any questions about this Privacy Policy, please contact us:

📧 info@be-fit.ai
📞 +44 000 222 00
🏢 BEFIT AI LTD, 71-75 Some Street, London, WC00 7JQ